|View printer-friendly version|
Reflecting the apparent shift toward value shopping, nearly a quarter of shoppers (23.0 percent) say they expect to spend more on "value brands" this year than last. That compares with 13.9 percent who expect to spend more on "mid-price" brands and 12.6 percent who expect to spend more on "luxury brands."
In contrast, almost a third (32.3 percent) expect to spend less on luxury brands, while 11.6 percent and 11.2 percent, respectively, expect to rein in their spending on mid-price and value brands.
"Whether it's a sign of tight economic times or more wishful and persuasive children, close to one-third of shoppers also plan to spend more on children's categories this year," said
Shoppers say they expect to spend more on children's apparel (32.7 percent), accessories (28.7 percent) and toys (26.7 percent) – this year. Meanwhile, they'll be trimming spending on fine jewelry (38.7 percent), mobile phones (38.3 percent) and holiday decor (33.5 percent).
"Perhaps most surprisingly," said Lisy, "the survey pointed out that almost two-thirds of shoppers might get caught short because they weren't aware that there are six fewer holiday shopping days this year!"
However, about half (49.4 percent) of shoppers say they won't be shopping in-store on
The survey also suggests that holiday shoppers prefer a shopping center over online shopping and that they have strongly integrated digital, social and mobile tools into their in-store shopping experience.
Spending expectations are in line with last year, when in-store shopping accounted for 70 percent of the shoppers' holiday spending. The average in-store expenditure is expected to increase by 1 percent to about
And with the ubiquitous presence of digital, social and mobile tools, 91.3 percent of shoppers said they will use one of these tools from this year – up slightly from last year. The biggest jump is among those who plan to use a mobile app for price research – 26.2 percent this year, compared with 19.3 percent last year.
Among other survey results:
- The majority of shoppers say the traditional weekday shopping hours (
10 a.m.– 9 p.m.) are the most convenient for them, and extended hours on Friday and Sunday nights have the most appeal.
- What gifts do holiday shoppers want for themselves? Coat/jacket, clothes, iPad, jewelry and shoes top the list.
- About four out of 10 shoppers purchased a mall gift card in 2012 and plan to do so again this year.
For more about the survey, visit www.forestcity.net/HolidayShopping #HolidayShopping.
About Forest City
With more than 30-years' experience understanding the shopper and how to maximize their impact,
Lindsey Cottone, Forest City, (216) 416-3435, firstname.lastname@example.org or Kurt Eyman, Dix & Eaton, (216) 241-3020, email@example.com